Work

I like being the first person through the door: building the brand, the funnel or the sales motion before there's a playbook for it.

Gorilla Gear

Founder & Brand Strategist · Jun 2024 – Now

Gorilla Gear is a premium fitness and nutrition brand built for Asia. We launched in May 2025 and I bootstrapped it to more than US$130K ARR in the first 12 months.

I run the growth side end to end: paid acquisition, retention, B2B partnerships and the brand itself.

US$130K+: ARR in 12 months
1,000+: Customers
30%: Repeat rate
>4x: ROAS

Grew revenue 10x through paid acquisition and B2B partnerships, reaching a consistent US$20K+ MRR
Ran Meta Ads at more than 4x ROAS, shipping about 30 creatives a month at peak with matching landing pages
Built Klaviyo retention flows behind a 30% repeat rate across 1,000+ customers
Closed 5+ B2B accounts across lifestyle and fitness channels through outbound
Ran gym and lifestyle activations; the largest drew 200+ people over two days

MagicPort

Founding SDR · May 2026 – Now

MagicPort is an AI-powered maritime intelligence platform that digitizes port operations. As the first sales hire, I built the outbound motion and the cold prospecting playbook from scratch.

In my first 6 months I generated US$250K in outbound pipeline across 300+ shipping companies in 80+ countries.

Work with the founders on go-to-market, refining messaging and qualification to lift meeting conversion
Run pipeline and sales activity in HubSpot